WHAT WE DO
Guru Collective is dedicated to delivering cutting-edge technology solutions to the golf industry. With a focus on innovation, Guru Collective ensures that golf clubs have access to the tools necessary to manage their operations more efficiently and effectively, thus promoting a thriving environment for staff and members & guests alike. By delivering our portfolio of state-of-the-art products, we’re setting new standards for operational excellence and ensuring that clubs not only meet but exceed the evolving demands of team member training, safety, risk management, and member and guest satisfaction.
WHO WE ARE
James Cronk and Scott Masse both have 25+ years experience in the golf and hospitality industry, and are privileged to have held senior leadership roles with some of Canada’s finest clubs, resorts, golf club management firms, and restaurant groups. They created Golf Industry Guru to help golf course owners & operators learn from others to solve their golf business problems, improve their people, satisfy their members and guests, and increase their profits. They are honoured to be entrusted by other innovators like Ben Gibson (The Toolbox) and Luke Simmons & Phil Rice (eGolf Waiver) to bring their products to North America.
GOLF INDUSTRY GURU
Golf business specific online learning platform to enhance team member training.
For just a few dollars per day, Golf Industry Guru is a membership-based website that’s constantly updated for online learning to help golf course owners, operators, and their team members achieve greater success. Currently with over 220 hours of golf business specific training content, GIG provides various resources, and expert advice from numerous industry leaders on all aspects of golf club management, and it can benefit every team member working at your club by providing them with tools and knowledge to improve their skills and performance in their roles.
GIG searches the world to collaborate and create training content (courses, podcasts, webinars, etc.) with some of the industry’s best Guru’s including experts such as Gregg Patterson, Melissa Hansen, Three & Jackie Carpenter, Andrew Wood, Robert Sereci, most recently of Medinah CC, and Colin A. Burns who has spent most of his career at the infamous Winged Foot Golf Club.
For the club's senior leadership team, GIG serves as a valuable tool for professional development. They can access up-to-date insights, strategies, and best practices to enhance their managerial skills, stay abreast of industry trends, and network with other leaders in the field. But GIG also facilitates more effective and efficient onboarding processes for the club's frontline team members. New hires can quickly familiarize themselves with the intricacies of golf club operations, learn about customer service standards, and gain valuable insights into their specific roles through the platform's comprehensive training modules and expert guidance. This not only accelerates their integration into the team but also ensures they are equipped with the necessary tools and knowledge to excel in their positions from the outset.
Our MYGIG Vault feature allows clubs to upload their own training content and micro-learnings that are specific and proprietary to their club. This includes new team member orientation videos and trainings on specific tasks such as how to wash a golf cart or rake a bunker according to the club's standards. These are just a few examples but the opportunities are endless. This customization ensures that all team members receive consistent and club-specific training, enhancing the overall efficiency and quality of operations.
We’re also excited to present our latest innovation ChatGURU - the industry’s first ChatGPT Chatbot tailored specifically for the golf business. This cutting-edge tool is designed to enhance the user experience for our valued members, providing accurate responses using GIG's extensive golf business training content and other industry-specific insights. ChatGURU is committed to delivering reliable information without hallucinations or fabricating facts, all while ensuring a secure, privacy-first, and business-grade platform.
For more information, visit us today at www.golfindustryguru.com.
Elevate by GIG
Transform Your Team. Elevate Your Club.
Elevate by GIG represents the pinnacle of staff development for premier golf and club establishments. This exclusive, AI-powered training solution combines cutting-edge technology with deep industry expertise to deliver custom training experiences that reflect your club's unique standards, voice, and values.
Not simply a training platform, but a comprehensive elevation strategy, our solution empowers your team to deliver the exceptional service your members and guests expect and deserve. Through personalized, engaging content and sophisticated tracking tools, Elevate by GIG transforms your staff training from a mundane necessity into a strategic advantage.
Available by invitation only to clubs demonstrating a commitment to operational excellence, Elevate by GIG members join a distinguished community of forward-thinking leaders dedicated to setting new standards in the industry.
Features of Elevate by GIG include:
Custom AI Avatars
Transform your leadership presence with personalized AI avatars that deliver your training in your voice, with your face, and reflecting your values. Available in 175+ languages and various presentation styles, these digital twins ensure consistent, engaging communication that resonates with your team.
Club-Branded Learning Portal
Your exclusive training environment reflects your club's identity, standards, and aesthetic. More than a repository of videos, this sophisticated platform becomes an extension of your club's culture – accessible to your team anytime, anywhere, on any device.
Professional Production
Every aspect of your training content receives meticulous attention – from expert scriptwriting and custom graphics to professional editing and immersive sound design. The result is training content your team actually wants to engage with, delivered in the format they've come to expect in the digital age.
Comprehensive Tracking
Gain unprecedented insight into your team's development with intuitive progress tracking, knowledge assessment tools, and completion certificates. Identify strengths, address knowledge gaps, and recognize achievement – all from a sophisticated yet simple management dashboard.
These are just starting points. We’ll collaborate closely with you to identify and develop the training modules that align perfectly with your team's needs and your organizational goals.
Ready to redefine team training at your club? Learn more about Elevate by GIG by scheduling your consultation today!
The Toolbox
Environment, Health, & Safety Software for the Golf and Sports Turf Industry
The Toolbox is an integrated suite of EHS solutions designed to empower organizations in the golf industry to create a stronger culture of safety within their work environment. Our platform offers a centralized hub for managing all aspects of environment, health, and safety, streamlining your operations, ensuring compliance with regulatory requirements, and ultimately reducing the frequency and severity of accidents at the club.
Nearly 100 clubs in Australia and New Zealand actively utilize The Toolbox in their operations today, and several clubs in Canada, including Cabot Cape Breton, have also recently committed to The Toolbox. Just like you, they aim to elevate their safety standards and reduce the frequency and severity of accidents. The Toolbox complements their existing safety training efforts by enhancing safety behaviors beyond initial training which ensures a consistent commitment to safety every day throughout the season.
To learn more and watch our short explainer video, please visit https://thetoolbox.tech.
eGolf Waiver
Cloud-based platform designed to modernize and streamline the waiver process for golf courses.
eGolf Waiver is a cloud-based platform designed to modernize and streamline the waiver process for golf courses. By transitioning from paper-based to digital waivers, it helps clubs worldwide enhance risk management, improve the member/guest experience, and save time and money.
Key Features:
- Suitable for All Courses: Works for any golf course, accommodating both daily fee players and members.
- Rapid Processing: Streamline waivers with quick, paperless transactions.
- Waiver Digitization: Includes digitization of existing or insurance company-provided waivers.
- Digital Archive: Securely store all agreements digitally.
- Comprehensive Technology: Use NFC tags and QR code stickers for a contactless process.
- Customizable Workflows: Tailor the system to fit your club’s needs.
- Remote Waiver Completion: Allows members to complete waivers remotely, valid for 12 months.
- Cart Condition Reporting: Capture damage reports and maintain vehicle histories.
Why Waivers Matter:
- Legal Protection: Waivers protect against lawsuits by outlining risks. Without them, the club is more vulnerable to legal action.
- Reduced Liability: Signed waivers strengthen the club’s position and reduce the likelihood of costly settlements.
- Financial Implications: Settlements can lead to higher insurance premiums and additional costs.
- Operational Impact: Proper waivers save time and reduce financial strain on club operations.
Manager Responsibilities:
- Ensure Compliance: Make sure all guests and members sign waivers.
- Educate and Maintain Records: Foster a culture of safety and maintain digital records for legal protection.
- Implement Technology: Use platforms like eGolf Waiver to enhance efficiency and risk management.
Adopting eGolf Waiver is a transformative step for your club, offering a modern solution to manage golf cart usage, protect against legal risks, and enhance the overall member/guest experience. Embrace this innovative platform to streamline your operations and safeguard your club’s future.
To learn more, visit us online at www.egolfwaiver.com.
Cronk Group
Cronk Group helps clubs and organizations achieve their most ambitious goals.
Cronk Group specializes in enhancing the performance of businesses in the hospitality and service sectors. Led by James Cronk, the company provides consulting, coaching, training programs, and speaking engagements. Their approach focuses on improving employee engagement and customer experience by fostering a strong workplace culture. They work with a wide range of clients, including golf clubs, resorts, hotels, restaurants, and retail businesses, to create environments that empower and energize staff, ultimately leading to better business results.
For more details, visit www.cronkgroup.com.
